MBA Marketing - Report 3 Essay Example | Topics and Well Written Essays - 3000 words

MBA Marketing - Report 3 - Essay Example Starbucks is known as the largest purchaser of the real coffee beans (Coffee.org). Starbucks has conceived its logo from Greek mythology. A woman like creature that dwells in deep seas or a mermaid with twin tail represents the logo of the company. Starbucks follows strong ethical standards for delivering the best coffee experience to its customers around the globe. The coffee beans are selected using the best of the selection techniques followed by high quality roasting techniques. The perfect blend of flavor and quality is what every cup of beverage at Starbucks deliver. The ambience of Starbucks is suitable for groups of friends and family who want to enjoy a casual drink with light snack. Those who want to spend some quiet time with themselves or a good book also choose their nook at Starbucks. Starbucks wants to establish itself as the top suppliers of coffee while ensuring that its aims and goals are not compromised. At Starbucks, the employees are treated with dignity and regarded as the heart of the company. The customers of Starbucks are treated in the best possible way so as to win their loyalty and satisfaction. Halevy (2011) suggested that for maintaining premium quality standards, the coffee is purchased from the finest of the farms and delivered to the customers after passing through the modern roasting and grounding methods. The company has global presence which it cherishes. Starbucks knows that its sole aim is to make profits while ensuring a satisfactory market share and customer response. Starbucks wishes to be known as an environmentally responsible company so it offers recyclable cups and active participation in community and social events, majority of which are targeted at environment safety. According to Bowhill (2008), PESTEL analysis gives the company a very clear idea of the external environment where it wishes to carry its operations so that it could clearly